Instagram is apparently one of the world’s most popular social media platforms. The app along with Twitter and Facebook, now controls popular opinion around the world and serve as a means of circulating breaking stories even before major news brands have gotten a hint.
In addition to being one of the most famous photo-sharing platforms, Instagram is also one of the most visited video-sharing apps in the world, rivaled only by YouTube.
YouTube Rivaling Instagram
For a long time YouTube has been the world’s major video viewing website where people can go to upload their footages and share them with other users. However, it seems like that is about to change as Instagram has just introduced a service called IGTV which is set to closely rival YouTube’s services.
IGTV
IGTV is Instgaram’s app which allows users to upload 1-hour long videos. The service which has just been recently launched, is sparking some excitement online.
The company reportedly launched this service on Wednesday, July 20th, 2018.
Instagram revealed that IGTV which will showcase popular videos from Instagram celebrities will be accessible from a button right inside the Instagram home-screen, however it will be also available as a standalone app which can be downloaded from app stores.
How IGTV Works
Instagram revealed that the newly-launched IGTV will let any of its users to be a creator and not just big-name celebrities. However, those who will be able to upload must have sizeable amounts of followers. This means that people with very small accounts or those with new accounts may not be immediately able to use the service. Eventually, however, the option of uploading hour-long videos will expand to everyone on Instagram, it has been revealed.
Instagram users who can access the IGTV service, will be able to upload vertical videos through Instagram’s app or even through the web. The company revealed that the IGTV app will be available globally on iOS and Android. This can be access through a TV shaped button just above the Insta stories.
“We made it a dedicated app so you can tap on it and enjoy video without all the distraction,” the company explained. It also explained that IGTV viewers, while enjoying the service, will be able to swipe through a scroll of longer-form videos, or if they like, swipe up to visit a browse tab of personally recommended videos.
Instagram is growing every day and it is pertinent for the company to meet certain needs of the users who keep increasing in number all the time. This may have informed the increase in video length.
Instagram Evolving
Instagram is really evolving and this new development confirms it. It will be recalled that at inception, Instagram only allowed its users to upload 15-second videos and share with their followers. Even with its apparently too short length, many comedians still made names for themselves by creating 15-second videos, mostly funny ones, and uploading them on the site.
There were however, calls to make the video length a little longer than just 15 seconds. The length was finally increased to 1 minute to the delight of many people.
However, with this new improvement, Instagram is set to cause serious stir in the world of video streaming and sharing.
1 Billion Users
Instagram may cause serious stir in the video-sharing community worldwide with its new IGTV innovation because its enormous number of users. It has been revealed that the social media platform has just increased to 1 billion. With this number, the platform has become a major controller of video-sharing destinations on the internet.
